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@inproceedings{47941, author = {Švec, Roman and Martíšková, Petra and Slabá, Marie}, address = {Norristown, USA}, booktitle = {Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA)}, edition = {1.}, editor = {Khalid S. Soliman}, keywords = {preference; services; accommodation; guests}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Norristown, USA}, isbn = {978-0-9998551-1-9}, pages = {6502-6508}, publisher = {International Business Information Management Association (IBIMA)}, title = {Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests}, year = {2018} }
TY - JOUR ID - 47941 AU - Švec, Roman - Martíšková, Petra - Slabá, Marie PY - 2018 TI - Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests PB - International Business Information Management Association (IBIMA) CY - Norristown, USA SN - 9780999855119 KW - preference KW - services KW - accommodation KW - guests N2 - The article deals with the preferences of guests of small accommodation facilities. A wide range of customer satisfaction surveys are being conducted in this area, but they are often focused on perceiving the quality of the service already delivered. The issue of guest preferences is not such a topic for research, although preferences have a major influence on the choice of the device. In addition, preferences are also one of the important factors in how and to whom to offer the right product and are the starting point when considering the issue of market targeting. Research was addressed to guests of small but also large, often global organizations, and their preferences were then compared. ER -
ŠVEC, Roman, Petra MARTÍŠKOVÁ and Marie SLABÁ. Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests. In Khalid S. Soliman. \textit{Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA)}. 1st ed. Norristown, USA: International Business Information Management Association (IBIMA). p.~6502-6508. ISBN~978-0-9998551-1-9. 2018.
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