ŠVEC, Roman, Petra MARTÍŠKOVÁ and Marie SLABÁ. Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA). p. 6502-6508. ISBN 978-0-9998551-1-9. 2018.
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Basic information
Original name Guests' Preferences of Local Accommodation Facilities in Relation to the Preference of Other Guests
Name in Czech Preference hostů místních ubytovacích zařízení ve srovnání k preferencím ostatních hostů
Authors ŠVEC, Roman, Petra MARTÍŠKOVÁ and Marie SLABÁ.
Edition 1. vyd. Norristown, USA, Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA), p. 6502-6508, 7 pp. 2018.
Publisher International Business Information Management Association (IBIMA)
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher United States of America
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-0-9998551-1-9
Keywords (in Czech) preference; služby; ubytování; hosté
Keywords in English preference; services; accommodation; guests
Tags PCR_1, SCOPUS
Changed by Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 9/5/2019 12:04.
Abstract
The article deals with the preferences of guests of small accommodation facilities. A wide range of customer satisfaction surveys are being conducted in this area, but they are often focused on perceiving the quality of the service already delivered. The issue of guest preferences is not such a topic for research, although preferences have a major influence on the choice of the device. In addition, preferences are also one of the important factors in how and to whom to offer the right product and are the starting point when considering the issue of market targeting. Research was addressed to guests of small but also large, often global organizations, and their preferences were then compared.
Abstract (in Czech)
Článek pojednává o preferencích hostů malých ubytovacích zařízení. V této oblasti se provádí široká škála průzkumů spokojenosti zákazníků, ty se však často zaměřují na vnímání kvality poskytovaných služeb. Problematika preferencí hosta nebývá častým tématem pro výzkum, přestože preference mají velký vliv na volbu zařízení. Kromě toho jsou preference také jedním z důležitých faktorů v tom, jak a komu nabídnout správný produkt a jsou výchozím bodem při zvažování otázky cílení na trh. Výzkum byl určen hostům malých, ale i velkých, často globálních organizací a jejich preference byly následně porovnány.
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