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@inproceedings{47921, author = {Slabá, Marie and Martíšková, Petra and Švec, Roman}, address = {Norristown, USA}, booktitle = {Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA)}, edition = {1.}, editor = {Khalid S. Soliman}, keywords = {customer loyalty; consumer behaviour; consumer satisfaction; price and price sensitivity; consumer experience}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Norristown, USA}, isbn = {978-0-9998551-1-9}, pages = {2150-2159}, publisher = {International Business Information Management Association (IBIMA)}, title = {Factors Influencing Customer Loyalty towards Private Labels}, year = {2018} }
TY - JOUR ID - 47921 AU - Slabá, Marie - Martíšková, Petra - Švec, Roman PY - 2018 TI - Factors Influencing Customer Loyalty towards Private Labels PB - International Business Information Management Association (IBIMA) CY - Norristown, USA SN - 9780999855119 KW - customer loyalty KW - consumer behaviour KW - consumer satisfaction KW - price and price sensitivity KW - consumer experience N2 - Understanding consumer behaviour plays an important role at the competitive market. This article focus on the factors that influencing customer loyalty towards private labels. This article focus on the key factors influencing customer loyalty towards private labels and explores the relationships among crucial factors and main socio-demographic characteristic. Author stated several hypotheses and tested them through chi-squared test. The statistical tests proved that importance of price as a key factor for loyalty towards private labels depends on income at the 5% confidence level. ER -
SLABÁ, Marie, Petra MARTÍŠKOVÁ a Roman ŠVEC. Factors Influencing Customer Loyalty towards Private Labels. In Khalid S. Soliman. \textit{Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA)}. 1. vyd. Norristown, USA: International Business Information Management Association (IBIMA). s.~2150-2159. ISBN~978-0-9998551-1-9. 2018.
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