SLABÁ, Marie. Identification of Stakeholder Profile for Developing Targeted Communication. In Khalid S. Soliman. Innovation Management and Education Excellence through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Proceedings of The 27th International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: Internationa Business Information Management Association (IBIMA). p. 3301-3311. ISBN 978-0-9860419-6-9. 2016.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Identification of Stakeholder Profile for Developing Targeted Communication
Name in Czech Identifikace profilu zainteresovaných stran pro rozvoj cílené komunikace
Authors SLABÁ, Marie (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vyd. Milan, Italy, Innovation Management and Education Excellence through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Proceedings of The 27th International Business Information Management Association Conference (IBIMA), p. 3301-3311, 11 pp. 2016.
Publisher Internationa Business Information Management Association (IBIMA)
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Italy
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/75081431:_____/16:00001385
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-0-9860419-6-9
Keywords (in Czech) stakeholder; Metodika kruhu zainteresovaných stran; Profil zainteresovaných stran; marketingová komunikace; naléhavost; moc
Keywords in English stakeholder; Stakeholder Circle Methodology; Stakeholder Profile; marketing communication; urgency; power
Tags MAK, RIV18, SCOPUS
Changed by Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 15/1/2019 09:41.
Abstract
Changes in marketing communication leads to new perception of marketing communication and promotion itself. Lots of researches and practitioners have been looking for new interdisciplinary conception of marketing communication. Marketing and marketing communication is more and more connected not only with customers, but with key stakeholder groups and some authors use new term stakeholder marketing. This paper focuses on the interconnection of marketing communication and stakeholder theory and possibilities of usage of identification of Stakeholder Profile for developing targeted communication.
Abstract (in Czech)
Změny v marketingové komunikaci vedou novému vnímání marketingové komunikace a propagace jako takové. Mnoho výzkumníků a odborníků hledalo nové interdisciplinární pojetí marketingové komunikace. Marketing a marketingová komunikace je stále více spojena nejen se zákazníky, ale s klíčovými skupinami zúčastněných stran a někteří autoři využívají nový termínový marketing zainteresovaných stran. Tato práce se zaměřuje na propojení marketingové komunikace a teorie zúčastněných stran a možnosti využití identifikace profilu zainteresovaných stran pro rozvoj cílené komunikace.
PrintDisplayed: 28/3/2024 18:45