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@inproceedings{46921, author = {Slabá, Marie}, address = {Milan, Italy}, booktitle = {Innovation Management and Education Excellence through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Proceedings of The 27th International Business Information Management Association Conference (IBIMA)}, edition = {1.}, editor = {Khalid S. Soliman}, keywords = {stakeholder; Stakeholder Circle Methodology; Stakeholder Profile; marketing communication; urgency; power}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Milan, Italy}, isbn = {978-0-9860419-6-9}, pages = {3301-3311}, publisher = {Internationa Business Information Management Association (IBIMA)}, title = {Identification of Stakeholder Profile for Developing Targeted Communication}, year = {2016} }
TY - JOUR ID - 46921 AU - Slabá, Marie PY - 2016 TI - Identification of Stakeholder Profile for Developing Targeted Communication PB - Internationa Business Information Management Association (IBIMA) CY - Milan, Italy SN - 9780986041969 KW - stakeholder KW - Stakeholder Circle Methodology KW - Stakeholder Profile KW - marketing communication KW - urgency KW - power N2 - Changes in marketing communication leads to new perception of marketing communication and promotion itself. Lots of researches and practitioners have been looking for new interdisciplinary conception of marketing communication. Marketing and marketing communication is more and more connected not only with customers, but with key stakeholder groups and some authors use new term stakeholder marketing. This paper focuses on the interconnection of marketing communication and stakeholder theory and possibilities of usage of identification of Stakeholder Profile for developing targeted communication. ER -
SLABÁ, Marie. Identification of Stakeholder Profile for Developing Targeted Communication. In Khalid S. Soliman. \textit{Innovation Management and Education Excellence through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Proceedings of The 27th International Business Information Management Association Conference (IBIMA)}. 1st ed. Milan, Italy: Internationa Business Information Management Association (IBIMA). p.~3301-3311. ISBN~978-0-9860419-6-9. 2016.
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