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@inproceedings{45643, author = {Švec, Roman and Martíšková, Petra}, address = {Seville, Španělsko}, booktitle = {Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth; Proceedings of the 28th International Business Information Management Association Conference (IBIMA)}, edition = {1.}, editor = {Khalid S. Soliman}, keywords = {senior tourism market; seniors´ preferences; seniors´ travelling}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Seville, Španělsko}, isbn = {978-0-9860419-8-3}, pages = {741 - 757}, publisher = {Internationa Business Information Management Association (IBIMA)}, title = {Perception of the Service Quality in the Senior Tourism Market}, year = {2016} }
TY - JOUR ID - 45643 AU - Švec, Roman - Martíšková, Petra PY - 2016 TI - Perception of the Service Quality in the Senior Tourism Market PB - Internationa Business Information Management Association (IBIMA) CY - Seville, Španělsko SN - 9780986041983 KW - senior tourism market KW - seniors´ preferences KW - seniors´ travelling N2 - The paper deals with the preferences of seniors in tourism. The conducted research is divided into two parts. The first part seeks for an answer to the question what elements of tourist infrastructure stimulate seniors to travel, whereas the second part examines the preferences of seniors when choosing a spot for their stay. Preferences stated in the literature were the base for questions in the both parts of the questionnaire. The aim of this paper is to verify allegations formulated in the introduction and to find out preferences of seniors when travelling. Conclusions can be used as inspiration for entrepreneurs in tourism who target at the segment of the elderly people and also for destination management as one of the guideline how to prepare an attractive destination offer. ER -
ŠVEC, Roman a Petra MARTÍŠKOVÁ. Perception of the Service Quality in the Senior Tourism Market. In Khalid S. Soliman. \textit{Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth; Proceedings of the 28th International Business Information Management Association Conference (IBIMA)}. 1. vyd. Seville, Španělsko: Internationa Business Information Management Association (IBIMA). s.~741 - 757. ISBN~978-0-9860419-8-3. 2016.
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