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@inproceedings{45642, author = {Švec, Roman and Martíšková, Petra}, address = {Vienna, Austria}, booktitle = {Education Excellence and Innovation Management trough Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of the 29th International Business Information Management Association Conference}, edition = {1.}, editor = {Khalid S. Soliman}, keywords = {Tourism; Asian tourists; preferences; Czech Republic; Český Krumlov}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Vienna, Austria}, isbn = {978-0-9860419-7-6}, pages = {1891 - 1900}, publisher = {Internationa Business Information Management Association (IBIMA)}, title = {Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists}, year = {2017} }
TY - JOUR ID - 45642 AU - Švec, Roman - Martíšková, Petra PY - 2017 TI - Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists PB - Internationa Business Information Management Association (IBIMA) CY - Vienna, Austria SN - 9780986041976 KW - Tourism KW - Asian tourists KW - preferences KW - Czech Republic KW - Český Krumlov N2 - This paper deals with Asian tourists’ preferences when visiting the Czech Republic, specifically the favourite and famous city Český Krumlov (for purposes of this paper, it is called study area). In recent years, Český Krumlov has become a popular destination for Asian tourists. Therefore, this paper focuses on identification of main motivational factors of Asian travelling tourists in the study area. In order to get relevant data, a mix of methods was used: questionnaires for tourists and qualitative semi-structured interviews with managers of accommodation facilities and employees of tourism attractions. It was found out Asian tourists are interested in history of the visited region and like active participation in programmes in their holiday destination. On the other hand it can be said, Asian tourists are not motivated by natural attractions and they do not seek out sports activities and attractions connected with adventure. ER -
ŠVEC, Roman a Petra MARTÍŠKOVÁ. Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists. In Khalid S. Soliman. \textit{Education Excellence and Innovation Management trough Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of the 29th International Business Information Management Association Conference}. 1. vyd. Vienna, Austria: Internationa Business Information Management Association (IBIMA). s.~1891 - 1900. ISBN~978-0-9860419-7-6. 2017.
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