Další formáty:
BibTeX
LaTeX
RIS
@inproceedings{45442, author = {Straková, Jarmila}, address = {Milan, Italy}, booktitle = {Proceedings of the 31st International Business Information Management Association Conference (IBIMA): Innovation Management and Education Excellence through Vision 2020}, edition = {1.}, editor = {Khalid S. Soliman}, keywords = {Business Environment; External Business Environment; Strategic Situational Analysis; External Strategic Analysis}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Milan, Italy}, isbn = {978-0-9998551-0-2}, pages = {5827-5834}, publisher = {Internationa Business Information Management Association (IBIMA)}, title = {External Strategic Analyses and their Application in Entrepreneurial Sphere in the Czech Republic}, year = {2018} }
TY - JOUR ID - 45442 AU - Straková, Jarmila PY - 2018 TI - External Strategic Analyses and their Application in Entrepreneurial Sphere in the Czech Republic PB - Internationa Business Information Management Association (IBIMA) CY - Milan, Italy SN - 9780999855102 KW - Business Environment KW - External Business Environment KW - Strategic Situational Analysis KW - External Strategic Analysis N2 - The paper presents the results of the use of external strategic analyses by manufacturing and industrial companies operating in the Czech Republic from the point of view of scope of their activity. A research focusing on the knowledge and use of methods for the assessment of the external business environment was realized at 199 companies. The data were processed using a two-choice test about the difference between two quotients and Fisher's exact faktorial test.In the conclusion there are the results of realized research survey showing to the breadth of knowledge and practical use of external strategic analyses by business sphere in the Czech Republic. It has been proved that almost 40% of the manufacturing and industrial enterprises interviewed do not process and do not deal with any external analysis, which can have a major impact on their future development and competitiveness not only in domestic but especially foreign markets. As positive findings can be seen the increasing importance of Porter's five-power model, more precisely the analysis aimed at understanding the structure of the industry in which companies operate. ER -
STRAKOVÁ, Jarmila. External Strategic Analyses and their Application in Entrepreneurial Sphere in the Czech Republic. In Khalid S. Soliman. \textit{Proceedings of the 31st International Business Information Management Association Conference (IBIMA): Innovation Management and Education Excellence through Vision 2020}. 1. vyd. Milan, Italy: Internationa Business Information Management Association (IBIMA). s.~5827-5834. ISBN~978-0-9998551-0-2. 2018.
|