Další formáty:
BibTeX
LaTeX
RIS
@inproceedings{43682, author = {Straková, Jarmila}, address = {Prešov}, booktitle = {MANAGEMENT 2016: INTERNATIONAL BUSINESS AND MANAGEMENT, DOMESTIC PARTICULARITES AND EMERGING MARKETS IN THE LIGHT OF RESEARCH}, editor = {Róbert Štefko, Miroslav Frankovský, Richard Fedorko (eds.)}, keywords = {situational analysis; internal and external business environment}, howpublished = {tištěná verze "print"}, language = {cze}, location = {Prešov}, isbn = {978-80-8165-155-7}, pages = {169-176}, publisher = {Bookman s.r.o.}, title = {Advantages and Limitations of Application of Situation Analysis in the Corporate Sphere}, year = {2016} }
TY - JOUR ID - 43682 AU - Straková, Jarmila PY - 2016 TI - Advantages and Limitations of Application of Situation Analysis in the Corporate Sphere PB - Bookman s.r.o. CY - Prešov SN - 9788081651557 KW - situational analysis KW - internal and external business environment N2 - This contribution deals with strategic planning and management. It characterizes turbulent development of the external environment, its causes and the need of enterprises to respond to major changes. It defines situation analysis as a tool for evaluation of internal and external environments of companies and as a necessary input for formulation of their strategies. A group of companies from the Czech Republic has been used to analyze, to evaluate and to identify advantages and limitations of selected methods of situation analysis. ER -
STRAKOVÁ, Jarmila. Advantages and Limitations of Application of Situation Analysis in the Corporate Sphere. In Róbert Štefko, Miroslav Frankovský, Richard Fedorko (eds.). \textit{MANAGEMENT 2016: INTERNATIONAL BUSINESS AND MANAGEMENT, DOMESTIC PARTICULARITES AND EMERGING MARKETS IN THE LIGHT OF RESEARCH}. Prešov: Bookman s.r.o. s.~169-176. ISBN~978-80-8165-155-7. 2016.
|