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@inproceedings{42924, author = {Straková, Jarmila and Pártlová, Petra and Váchal, Jan}, address = {Zilina}, booktitle = {17th International Scientific Conference Globalization and Its Socio-Economic Consequences}, editor = {prof. Ing. Tomas Kliestik, Ph.D.}, keywords = {Globalization and internationalization; corporate environment; business strategy}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Zilina}, isbn = {978-80-8154-212-1}, pages = {2524-2531}, publisher = {The Faculty of Operation and Economics of Transport and Communications, Department of Economics}, title = {DESIGN AND IMPLEMENTATION OF ENTERPRISE STRATEGY IN THE CONTEXT OF GLOBALIZATION PROCESSES IN THE CORPORATE ENVIRONMENT}, year = {2017} }
TY - JOUR ID - 42924 AU - Straková, Jarmila - Pártlová, Petra - Váchal, Jan PY - 2017 TI - DESIGN AND IMPLEMENTATION OF ENTERPRISE STRATEGY IN THE CONTEXT OF GLOBALIZATION PROCESSES IN THE CORPORATE ENVIRONMENT PB - The Faculty of Operation and Economics of Transport and Communications, Department of Economics CY - Zilina SN - 9788081542121 KW - Globalization and internationalization KW - corporate environment KW - business strategy N2 - The changes of the corporate environment that has taken part during the last decade significantly influence the function and behaviour of the enterprises. The effects of globalization and internationalization processes in turbulent environments are becoming increasingly intense, creating a need to a fundamental change of corporate architecture, including the development of business strategy development plans. If an enterprise, as an organized system wants to be effective and sustainable, it must be competitive both at the local, regional and national level and worldwide. This brings a new challenge to the corporate area. In particular, the top management should bear the crucial responsibility for the corporate development and its possibilities as a tool of competitiveness and stable prosperity. The basis for this new direction is the creation of qualified corporate strategies. The basic feature of such strategies include dynamism, based on anticipating the expected development of demand, prices, inputs, taxes, depreciation rates, expected available resources, and others. The main goal of the strategy, as currently being developed, is to prepare the enterprise for the expected future development of the area and at the same time to develop the ability to react quickly to pre-precisely unspecified changes. The paper discusses the results of a wide research of the corporate area in the Czech Republic (approximately 500 enterprises of all the most important sectors and sizes, performed in 2016) focusing on the issue of creating and implementing a corporate strategy in the conditions of a globalizing market environment with intensified competitive pressures. ER -
STRAKOVÁ, Jarmila, Petra PÁRTLOVÁ and Jan VÁCHAL. DESIGN AND IMPLEMENTATION OF ENTERPRISE STRATEGY IN THE CONTEXT OF GLOBALIZATION PROCESSES IN THE CORPORATE ENVIRONMENT. In prof. Ing. Tomas Kliestik, Ph.D. \textit{17th International Scientific Conference Globalization and Its Socio-Economic Consequences}. Zilina: The Faculty of Operation and Economics of Transport and Communications, Department of Economics. p.~2524-2531, 13 pp. ISBN~978-80-8154-212-1. 2017.
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