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@article{42582, author = {Ružinská, Eva}, article_location = {Prešov}, article_number = {1}, keywords = {Marketing; educational institutions; reflective SWOT analysis}, language = {eng}, issn = {1339-3189}, journal = {Mladá veda}, title = {The Analysis of Selected Aspects of Marketing in Educational Institution}, volume = {6}, year = {2018} }
TY - JOUR ID - 42582 AU - Ružinská, Eva PY - 2018 TI - The Analysis of Selected Aspects of Marketing in Educational Institution JF - Mladá veda VL - 6 IS - 1 SP - 36-46 EP - 36-46 PB - Vydavateľstvo UNIVERSUM, spol. s r. o. SN - 13393189 KW - Marketing KW - educational institutions KW - reflective SWOT analysis N2 - The aim of the paper is to analyze current trends in marketing schools and other educational institutions to achieve the required quality of education under turbulent conditions of different funding of these organizations by their founders in Slovakia. Marketing research can objectively evaluate the internal environment of educational institutions, the effectiveness of their marketing communications, and the suitability of set marketing objectives. One of the instruments of evaluating effective marketing in educational institutions is a reflexive SWOT analysis that provides a realistic response to school management and complements other evaluation indicators of the conditions for the implementation of the educational process. ER -
RUŽINSKÁ, Eva. The Analysis of Selected Aspects of Marketing in Educational Institution. \textit{Mladá veda}. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., roč.~6, č.~1, s.~36-46. ISSN~1339-3189. 2018.
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