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@inproceedings{37681, author = {Ližbetinová, Lenka and Weberová, Dagmar and Štarchoň, Peter}, address = {Seville, Spain}, booktitle = {Proceedings of the 28th International Business Information Management Association Conference}, editor = {Khalid S. Soliman}, keywords = {attitude; brand; country of origin; respondents}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Seville, Spain}, isbn = {978-0-9860419-8-3}, pages = {1710-1720}, publisher = {Internationa Business Information Management Association}, title = {The Importance and Influence of Country-of-Origin on Consumer Brand Perception}, year = {2016} }
TY - JOUR ID - 37681 AU - Ližbetinová, Lenka - Weberová, Dagmar - Štarchoň, Peter PY - 2016 TI - The Importance and Influence of Country-of-Origin on Consumer Brand Perception PB - Internationa Business Information Management Association CY - Seville, Spain SN - 9780986041983 KW - attitude KW - brand KW - country of origin KW - respondents N2 - the aim of this article is to evaluate the importance, influence and attitude to the country-of-origin of brands in relation to consumer preferences in the Czech Republic. The evaluation is based on data gained from primary research focused on the behavior and preferences of consumers to brands. Moreover, these results are compared with the outcomes of the same oriented research carried out in the Slovak Republic. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews during October and November of 2014. This article provides a partial view with respect to specific structures of the Czech consumers. ER -
LIŽBETINOVÁ, Lenka, Dagmar WEBEROVÁ and Peter ŠTARCHOŇ. The Importance and Influence of Country-of-Origin on Consumer Brand Perception. In Khalid S. Soliman. \textit{Proceedings of the 28th International Business Information Management Association Conference}. Seville, Spain: Internationa Business Information Management Association. p.~1710-1720. ISBN~978-0-9860419-8-3. 2016.
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