2016
Perception of Chinese brands in the Czech Republic
SLABÁ, MarieBasic information
Original name
Perception of Chinese brands in the Czech Republic
Name in Czech
Vnímání čínských značek v České republice
Authors
SLABÁ, Marie
Edition
China, Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe, p. 21-29, 9 pp. 2016
Publisher
Neuveden
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50600 5.6 Political science
Country of publisher
China
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
Organization unit
Institute of Technology and Business in České Budějovice
ISBN
978-7-5103-1428-5
Keywords (in Czech)
značka; vnímání značky; čínské značky
Keywords in English
brand; brand perception; Chinese brands
Changed: 16/3/2017 10:28, Hana Dlouhá
V originále
China has been considered as the largest growing market in the world for several years. Lots of foreign companies have been attracted by this market and have been tried to be successful with their world known brand at the Chinese market. On the other hand the Chinese companies have tried to benefit from the new open door policy and they have tried to launch their Chinese brands to foreign markets. This article focuses on brand awareness and brand perception of Chinese brands in the Czech Republic. Author established three research hypotheses that were tested by chi-square test.