D 2016

Perception of Chinese brands in the Czech Republic

SLABÁ, Marie

Basic information

Original name

Perception of Chinese brands in the Czech Republic

Name in Czech

Vnímání čínských značek v České republice

Authors

SLABÁ, Marie

Edition

China, Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe, p. 21-29, 9 pp. 2016

Publisher

Neuveden

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

50600 5.6 Political science

Country of publisher

China

Confidentiality degree

is not subject to a state or trade secret

Publication form

printed version "print"

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-7-5103-1428-5

Keywords (in Czech)

značka; vnímání značky; čínské značky

Keywords in English

brand; brand perception; Chinese brands

Tags

Changed: 16/3/2017 10:28, Hana Dlouhá

Abstract

ORIG CZ

V originále

China has been considered as the largest growing market in the world for several years. Lots of foreign companies have been attracted by this market and have been tried to be successful with their world known brand at the Chinese market. On the other hand the Chinese companies have tried to benefit from the new open door policy and they have tried to launch their Chinese brands to foreign markets. This article focuses on brand awareness and brand perception of Chinese brands in the Czech Republic. Author established three research hypotheses that were tested by chi-square test.