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@inproceedings{36242, author = {Weberová, Dagmar and Ližbetinová, Lenka}, address = {Milan, Italy}, booktitle = {Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth}, editor = {Khalid S. Soliman}, keywords = {attitude; brand; price; respondents}, howpublished = {paměťový nosič}, language = {eng}, location = {Milan, Italy}, isbn = {978-0-9860419-6-9}, pages = {1850-1857}, publisher = {International Business Information Management Association (IBIMA)}, title = {Consumer Attitudes towards Brands in Relation to Price}, year = {2016} }
TY - JOUR ID - 36242 AU - Weberová, Dagmar - Ližbetinová, Lenka PY - 2016 TI - Consumer Attitudes towards Brands in Relation to Price PB - International Business Information Management Association (IBIMA) CY - Milan, Italy SN - 9780986041969 KW - attitude KW - brand KW - price KW - respondents N2 - The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers. ER -
WEBEROVÁ, Dagmar and Lenka LIŽBETINOVÁ. Consumer Attitudes towards Brands in Relation to Price. In Khalid S. Soliman. \textit{Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth}. Milan, Italy: International Business Information Management Association (IBIMA), 2016, p.~1850-1857. ISBN~978-0-9860419-6-9.
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