Other formats:
BibTeX
LaTeX
RIS
@inproceedings{36241, author = {Ližbetinová, Lenka and Weberová, Dagmar}, address = {Milan, Italy}, booktitle = {Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth}, editor = {Khalid S. Soliman}, keywords = {consumer behavior; consumer; brand; brand perception; quality}, howpublished = {paměťový nosič}, language = {eng}, location = {Milan, Italy}, isbn = {978-0-9860419-6-9}, pages = {2147-2154}, publisher = {Internationa Business Information Management Association}, title = {Managing Attitudes of Consumers towards Brands and Quality}, year = {2016} }
TY - JOUR ID - 36241 AU - Ližbetinová, Lenka - Weberová, Dagmar PY - 2016 TI - Managing Attitudes of Consumers towards Brands and Quality PB - Internationa Business Information Management Association CY - Milan, Italy SN - 9780986041969 KW - consumer behavior KW - consumer KW - brand KW - brand perception KW - quality N2 - The purpose of this article is to evaluate attitudes and preferences of consumers in the Czech Republic in relation to quality perception of domestic and foreign brands. Results presented are compared to the outcomes of a similar research study carried out in the Slovak Republic. In this article, partial outcomes of primary research focused on attitudes and preferences of Czech consumers in relation to attributes, such as price, quality, product information, and preferences of domestic products, are presented. This primary research was conducted in the Czech Republic in the period of October and November of 2014 and respondents were approached via an electronic questionnaire and personal interviews. This article presents a more detailed with respect to specific structures of consumers in the Czech Republic. ER -
LIŽBETINOVÁ, Lenka and Dagmar WEBEROVÁ. Managing Attitudes of Consumers towards Brands and Quality. In Khalid S. Soliman. \textit{Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth}. Milan, Italy: Internationa Business Information Management Association, 2016, p.~2147-2154. ISBN~978-0-9860419-6-9.
|