DOLEŽALOVÁ, Hana, Kamil PÍCHA, Josef NAVRÁTIL, Mihaela VESELÁ a Roman ŠVEC. Perception of Quality in Decision Making regarding Purchase of Organic Food. Calitatea. Bucuresti, Romania: SRAC - Societatea Romana Pentru Asigurarea Calitatii, 2016, roč. 17, č. 153, s. 86-91. ISSN 1582-2559. |
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@article{36122, author = {Doležalová, Hana and Pícha, Kamil and Navrátil, Josef and Veselá, Mihaela and Švec, Roman}, article_location = {Bucuresti, Romania}, article_number = {153}, keywords = {Perception; Quality; Decision Making; purchase of Organic Food}, language = {eng}, issn = {1582-2559}, journal = {Calitatea}, title = {Perception of Quality in Decision Making regarding Purchase of Organic Food}, volume = {17}, year = {2016} }
TY - JOUR ID - 36122 AU - Doležalová, Hana - Pícha, Kamil - Navrátil, Josef - Veselá, Mihaela - Švec, Roman PY - 2016 TI - Perception of Quality in Decision Making regarding Purchase of Organic Food JF - Calitatea VL - 17 IS - 153 SP - 86-91 EP - 86-91 PB - SRAC - Societatea Romana Pentru Asigurarea Calitatii SN - 15822559 KW - Perception KW - Quality KW - Decision Making KW - purchase of Organic Food N2 - Aim of the paper is to assess the perception of various aspects of food quality among consumers who purchase or do not purchase organic food. Purchasers at general food stores, specialty stores and farmer markets were surveyed by means of a questionnaire survey. Factors of food purchase decision-making and the importance of quality with regard to purchasing were analyzed. Consumers purchasing conventional food, unlike consumers purchasing organic food do not state that availability is the main criterion of purchase. Consumers purchasing significantly more often state that they place quality as the main criterion before price. They also consider freshness to be an important attribute of quality and pay less attention to the appearance of purchased organic food. ER -
DOLEŽALOVÁ, Hana, Kamil PÍCHA, Josef NAVRÁTIL, Mihaela VESELÁ a Roman ŠVEC. Perception of Quality in Decision Making regarding Purchase of Organic Food. \textit{Calitatea}. Bucuresti, Romania: SRAC - Societatea Romana Pentru Asigurarea Calitatii, 2016, roč.~17, č.~153, s.~86-91. ISSN~1582-2559.
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