D 2014

Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities

SLABÁ, Marie a Roman FIALA

Základní údaje

Originální název

Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities

Autoři

SLABÁ, Marie (203 Česká republika, domácí) a Roman FIALA (203 Česká republika)

Vydání

Brno, Current Trends in Public Sector Research : proceedings of the 18th international conference, od s. 318-325, 8 s. 2014

Nakladatel

Masarykova univerzita

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Kód RIV

RIV/75081431:_____/14:00000945

Organizační jednotka

Vysoká škola technická a ekonomická v Českých Budějovicích

ISBN

978-80-210-6611-3

ISSN

Klíčová slova česky

mapování stakeholderů; stakeholder; matice power-interest; matice influence-attitude

Klíčová slova anglicky

Stakeholder mapping; stakeholder; power-interest matrix; influence-attitude matrix
Změněno: 21. 2. 2017 11:04, Hana Dlouhá

Anotace

V originále

Stakeholder analysis is a very important tool of strategic management in these days. For understanding of the stakeholder community the stakeholder mapping that is a key part of stakeholder analysis is very useful. This article focuses on the stakeholder mapping of universities. There are lots of different tools for stakeholder mapping – different matrixes and grids, two, three or multidimensional maps, etc. In this paper authors demonstrate the possibility of stakeholder mapping on the example of selected university. For the stakeholder mapping of this university authors chose two matrixes – the power-interest matrix and influence-attitude matrix. Power-interest matrix helps to understand the stakeholder community and their influence on the university. The influence-attitude matrix divides the stakeholder community into groups of opponents and supporters of the university. On the basis of authors’ research it is obvious that among the most important stakeholder groups there are lots of groups with high power to influence university as well as interest in university activities. Based on the authors’ research we can state that there are several very important opponents of the university that must be take into account by managers of selected university.