This paper deals with shopping in B2C Chinese e-shops and it focuses on Czech customers who have already made a purchase there. The aim of this paper is firstly to explore what influences and forms the Czech B2C customers’ point of view on Chinese e-shops, and secondly to identify advantages and disadvantages of buying in these e-shops. For purposes of the first and partially also of the second aim, data were obtained through Internet searching. The found materials were evaluated critically by means of content analysis principles. Besides this, two case studies were created in order to explain particular advantages and disadvantages more complexly.