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@inproceedings{34461, author = {Slabá, Marie}, address = {Neuveden}, booktitle = {The 8th International Days of Statistics and Economis}, editor = {Tomáš Löster, Tomáš Pavelka}, keywords = {corporate social responsibility; stakeholder; stakeholder-responsibility matrix; stakeholder power-interest matrix}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Neuveden}, isbn = {978-80-87990-02-5}, pages = {1366-1374}, publisher = {Melandrium}, title = {STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY}, year = {2016} }
TY - JOUR ID - 34461 AU - Slabá, Marie PY - 2016 TI - STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY PB - Melandrium CY - Neuveden SN - 9788087990025 KW - corporate social responsibility KW - stakeholder KW - stakeholder-responsibility matrix KW - stakeholder power-interest matrix N2 - Globalization brings to the business environment and competition lots of new changes and challenges. One of these factors is also corporate social responsibility that represents an inescapable fact in the business environment. The role of any business in society and relationships between organization and society can be examined by the corporate social responsibility and stakeholder approach. Successful corporate social responsibility programs reflect stakeholder preferences and expectations regarding the corporate behavior. This article focuses on the connection between stakeholders and corporate social responsibility. Based on the author research the key stakeholder groups for corporate social responsibility for selected organizations and the most frequent dimensions of corporate social responsibility for these groups were identified. The author research conducted on 100 business entities was based on the stakeholder power-interest matrix used for mapping and identification of key stakeholders in corporate social responsibility and stakeholder-responsibility matrix used for identification of dimensions of corporate social responsibility for selected stakeholders groups. Based on the author research six key stakeholder groups for corporate social responsibility of organizations participating in author’s research and three most frequent dimension of corporate social responsibility were specified ER -
SLABÁ, Marie. STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY. Online. In Tomáš Löster, Tomáš Pavelka. \textit{The 8th International Days of Statistics and Economis}. Neuveden: Melandrium, 2016, s.~1366-1374. ISBN~978-80-87990-02-5.
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