D 2016

STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY

SLABÁ, Marie

Základní údaje

Originální název

STAKEHOLDER POWER-INTEREST MATRIX AND STAKEHOLDER-RESPONSIBILITY MATRIX IN CORPORATE SOCIAL RESPONSIBILITY

Název česky

Matice stakeholder power-interest a stakeholder-responsibility ve společenské odpovědnosti firem

Autoři

SLABÁ, Marie (203 Česká republika, garant, domácí)

Vydání

Neuveden, The 8th International Days of Statistics and Economis, od s. 1366-1374, 9 s. 2016

Nakladatel

Melandrium

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Kód RIV

RIV/75081431:_____/16:00000826

Organizační jednotka

Vysoká škola technická a ekonomická v Českých Budějovicích

ISBN

978-80-87990-02-5

Klíčová slova česky

společenská odpovědnost firem; stakeholder; matice stakeholder power-interest; matice stakeholder-responsibility

Klíčová slova anglicky

corporate social responsibility; stakeholder; stakeholder-responsibility matrix; stakeholder power-interest matrix
Změněno: 27. 10. 2016 10:35, Hana Dlouhá

Anotace

V originále

Globalization brings to the business environment and competition lots of new changes and challenges. One of these factors is also corporate social responsibility that represents an inescapable fact in the business environment. The role of any business in society and relationships between organization and society can be examined by the corporate social responsibility and stakeholder approach. Successful corporate social responsibility programs reflect stakeholder preferences and expectations regarding the corporate behavior. This article focuses on the connection between stakeholders and corporate social responsibility. Based on the author research the key stakeholder groups for corporate social responsibility for selected organizations and the most frequent dimensions of corporate social responsibility for these groups were identified. The author research conducted on 100 business entities was based on the stakeholder power-interest matrix used for mapping and identification of key stakeholders in corporate social responsibility and stakeholder-responsibility matrix used for identification of dimensions of corporate social responsibility for selected stakeholders groups. Based on the author research six key stakeholder groups for corporate social responsibility of organizations participating in author’s research and three most frequent dimension of corporate social responsibility were specified