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@inproceedings{34082, author = {Tišlerová, Kamila}, address = {Norristown (USA)}, booktitle = {Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016}, editor = {Khalid S. Soliman}, keywords = {CRM; marketing strategy; customer; efficiency; competitive advantage}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Norristown (USA)}, isbn = {978-0-9860419-6-9}, pages = {875-879}, publisher = {International Business Information Management Association, IBIMA}, title = {Marketing Strategy for Effective Customer Relationship Management}, year = {2016} }
TY - JOUR ID - 34082 AU - Tišlerová, Kamila PY - 2016 TI - Marketing Strategy for Effective Customer Relationship Management PB - International Business Information Management Association, IBIMA CY - Norristown (USA) SN - 9780986041969 KW - CRM KW - marketing strategy KW - customer KW - efficiency KW - competitive advantage N2 - This paper aims to analyse differential approaches to the Customer Relationship Management theory. The main strategies for the CRM concern the customers as the core value to the company. From establishing, developing, finishing and evaluation customer relations, with the help of technology, obtain, analyse and valuably use of the customer information and exchange at the aim of establishing a long-term relationship for profitability and competitive advantage. CRM, in some aspects, takes the customer as business partner and this concept helps the company act more effectively, efficiently and productively. The research question is: what is the proper effective strategy for customer relationship management. Several methodological approaches are examined and applied. ER -
TIŠLEROVÁ, Kamila. Marketing Strategy for Effective Customer Relationship Management (Marketingová strategie pro efektivní řízení vztahů se zákazníky). In Khalid S. Soliman. \textit{Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016}. Norristown (USA): International Business Information Management Association, IBIMA, 2016, p.~875-879. ISBN~978-0-9860419-6-9.
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