Since more than 99% of all businesses in the Czech Republic are small and medium enterprises; the eleventh chapter deal with analysis of marketing initiatives and stakeholder management of SMEs in the South Bohemian Region. This chapter focuses on the organization of marketing and PR activities of small and medium enterprises and knowledge and use of stakeholder management in the management of micro, small and medium enterprises. The performed analysis emphases not only on the description of the current state of marketing of SMEs and identification of key stakeholder groups, but it focuses on the revelation of a different approach of individual companies on these activities depending on the category of the business - that is, whether they are micro, small or medium-sized enterprise. The performed research revealed that for all categories of small and medium enterprises the most important three stakeholder groups are - customers, employees and competitors. The research also demonstrated that the organization of marketing and PR activities depends on the category of the business.