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@inproceedings{31261, author = {Solarová, Petra}, address = {Norristown (USA)}, booktitle = {26th International-Business-Information-Management-Association Conference Location}, edition = {1. vyd.}, editor = {Soliman, KS}, keywords = {customer feedback; e-shops; B2C; retail industry}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Norristown (USA)}, isbn = {978-0-9860419-5-2}, pages = {321-330}, publisher = {INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA}, title = {Customer feedback in B2C e-shops}, year = {2015} }
TY - JOUR ID - 31261 AU - Solarová, Petra PY - 2015 TI - Customer feedback in B2C e-shops PB - INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA CY - Norristown (USA) SN - 9780986041952 KW - customer feedback KW - e-shops KW - B2C KW - retail industry N2 - For every business organisation, customer feedback means a usable source for further development and improvement of its offer (in general for its business activities). The obtained feedback can have the character of an opinion, a suggestion, an evaluation, a comment or a complaint. This paper deals with customer feedback in B2C e-shops because e-shops have nowadays become more and more important in consumers' everyday lives. The aim is to identify how selective e-shops obtain customer feedback in a direct way (i.e. customers send his/her opinion directly to the particular e-shop). As a result, some schematic depictions are in this paper presented. These depictions can be used in business practice as inspiration for implementing methods that lead to obtaining customer feedback. ER -
SOLAROVÁ, Petra. Customer feedback in B2C e-shops. Online. In Soliman, KS. \textit{26th International-Business-Information-Management-Association Conference Location}. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 2015, s.~321-330. ISBN~978-0-9860419-5-2.
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