D 2015

Customer feedback in B2C e-shops

SOLAROVÁ, Petra

Basic information

Original name

Customer feedback in B2C e-shops

Name in Czech

Zpětná vazba od zákazníků v e-shopech B2C

Authors

SOLAROVÁ, Petra (203 Czech Republic, guarantor, belonging to the institution)

Edition

1. vyd. Norristown (USA), 26th International-Business-Information-Management-Association Conference Location, p. 321-330, 10 pp. 2015

Publisher

INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

50600 5.6 Political science

Country of publisher

United States of America

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

RIV identification code

RIV/75081431:_____/15:00000589

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-0-9860419-5-2

UT WoS

000366872700035

Keywords (in Czech)

zpětná vazba od zákazníků; e-shopy; B2C; maloobchod

Keywords in English

customer feedback; e-shops; B2C; retail industry

Tags

Changed: 24/2/2016 17:49, Mgr. Václav Karas

Abstract

ORIG CZ

V originále

For every business organisation, customer feedback means a usable source for further development and improvement of its offer (in general for its business activities). The obtained feedback can have the character of an opinion, a suggestion, an evaluation, a comment or a complaint. This paper deals with customer feedback in B2C e-shops because e-shops have nowadays become more and more important in consumers' everyday lives. The aim is to identify how selective e-shops obtain customer feedback in a direct way (i.e. customers send his/her opinion directly to the particular e-shop). As a result, some schematic depictions are in this paper presented. These depictions can be used in business practice as inspiration for implementing methods that lead to obtaining customer feedback.