This paper analyses current marketing strategy of selected small enterprises operating in Civil Engineering industry. Attention is paid to their ability to reach a competition advantage, to discover niches and to lead efficient marketing communication. The main objective of this analysis is to find out the weaknesses of their strategies and to identify fields of potential improvement. Survey (both qualitative and quantitative) in the form of deep interviews was carried out – the current approach was confronted with theory, best practices and empirical knowledge of the author. This paper brings both overview of current strategies applied by SME in Civil Engineering and set of recommendations covering the growth of their ability to successfully compete on Civil Engineering markets.