This article discusses the franchising as a particular way of doing business. The theoretical part of the article is devoted to the attention of the basic concepts which are associated with franchising and here are the advantages and disadvantages that this particular form of business brings. Here we can observe the differences from the classic business.The practical part of the article gives the specific example of the functioning of the franchise network. This network is applied to the Staropramen brewery and his creation of a franchise network in the form of branded restaurants Potrefená husa. The practical part refers to very successfully established way of doing business through franchising.