The preparedness of Czech companies in challenging conditions is systematically being tested in the current global economics crisis. Businesses are being forced to adjust their plans and activities due to the competitive environment in the global market, As a result a number of relatively new tools have appeared that are aimed at improving business performance. Among them is the marketing controlling, which is the start of the process whereby marketing decision-making and management attention is focused on potential problems in case of negative development outcomes in a company´s economic activity. The purpose of this article is to determine the tasks, organization and marketing controlling metrics preferred by the management of medium and large companies with registered offices in the Czech Republic through the conduct of surveys.