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@inproceedings{28912, author = {Tišlerová, Kamila}, address = {University of the West Scotland, Glasgow}, booktitle = {Proceedings of the 4th European Conference on Technology Management}, location = {University of the West Scotland, Glasgow}, isbn = {1-903978-41-6}, title = {Marketing innovation – success and failure}, year = {2009} }
TY - JOUR ID - 28912 AU - Tišlerová, Kamila PY - 2009 TI - Marketing innovation – success and failure CY - University of the West Scotland, Glasgow SN - 1903978416 ER -
TIŠLEROVÁ, Kamila. Marketing innovation – success and failure. In \textit{Proceedings of the 4th European Conference on Technology Management}. University of the West Scotland, Glasgow, 2009. ISBN~1-903978-41-6.
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