Marketing innovation – success and failure

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

D 2009

Marketing innovation – success and failure

TIŠLEROVÁ, Kamila

Basic information

Original name

Marketing innovation – success and failure

Authors

TIŠLEROVÁ, Kamila

Edition

University of the West Scotland, Glasgow, Proceedings of the 4th European Conference on Technology Management, 2009

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

1-903978-41-6

TIŠLEROVÁ, Kamila. Marketing innovation – success and failure. In Proceedings of the 4th European Conference on Technology Management. University of the West Scotland, Glasgow, 2009. ISBN 1-903978-41-6.

@inproceedings{28912,
   author = {Tišlerová, Kamila},
   address = {University of the West Scotland, Glasgow},
   booktitle = {Proceedings of the 4th European Conference on Technology Management},
   location = {University of the West Scotland, Glasgow},
   isbn = {1-903978-41-6},
   title = {Marketing innovation – success and failure},
   year = {2009}
}

TY  - CONF
ID  - 28912
AU  - Tišlerová, Kamila
PY  - 2009
TI  - Marketing innovation – success and failure
CY  - University of the West Scotland, Glasgow
SN  - 1903978416
ER  -

TIŠLEROVÁ, Kamila. Marketing innovation – success and failure. In \textit{Proceedings of the 4th European Conference on Technology Management}. University of the West Scotland, Glasgow, 2009. ISBN~1-903978-41-6.

Detailed Information on Publication Record

Marketing innovation – success and failure

Basic information

Original name

Authors

Edition

Other information

Type of outcome

Confidentiality degree

Organization unit

ISBN

Tags

Citovat