The aim of this paper is a proposal for an effective selection of communication toolkit within public involvement in the process of improving the quality of public sector activities. The proposal is aimed at optimizing the selection of communication tools depending on the weighting of the criteria required quality in the planning of strategic communication in the public administration. This proposal builds on the recommendations of the Ministry of the Interior of the Czech Republic, aimed at involving the public in the preparation of government documents. Application of the recommendations in practice is associated with risks of miscalculation suitability of communications tools to the communications context. Application of that proposal would lead to a reduction or complete elimination of this risk.