J 2015

Possibility of increasing the quality of communication in public administration

LIŽBETINOVÁ, Lenka

Basic information

Original name

Possibility of increasing the quality of communication in public administration

Name in Czech

Možnost zvýšení kvality komunikace ve veřejné správě

Authors

LIŽBETINOVÁ, Lenka (703 Slovakia, guarantor, belonging to the institution)

Edition

Littera Scripta, České Budějovice, Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 1805-9112

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50600 5.6 Political science

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/75081431:_____/15:00000490

Organization unit

Institute of Technology and Business in České Budějovice

Keywords (in Czech)

komunikace; kvalita; veřejná správa; strategická komunikace; zapojení veřejnosti

Keywords in English

communication; quality; public administration; public participation; communication strategies

Tags

Změněno: 1/7/2015 09:51, Mgr. Václav Karas

Abstract

V originále

The aim of this paper is a proposal for an effective selection of communication toolkit within public involvement in the process of improving the quality of public sector activities. The proposal is aimed at optimizing the selection of communication tools depending on the weighting of the criteria required quality in the planning of strategic communication in the public administration. This proposal builds on the recommendations of the Ministry of the Interior of the Czech Republic, aimed at involving the public in the preparation of government documents. Application of the recommendations in practice is associated with risks of miscalculation suitability of communications tools to the communications context. Application of that proposal would lead to a reduction or complete elimination of this risk.