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@inproceedings{27922, author = {Kampf, Rudolf and Vochozka, Marek and Lejsková, Pavla and Cmirál, Tomáš}, address = {Kaunas (Lithuania)}, booktitle = {ITELMS´ 2014}, edition = {1. vyd.}, keywords = {sales support; communication mix; regression analysis; dependence}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Kaunas (Lithuania)}, pages = {141-150}, publisher = {Kaunas University of Technology}, title = {Dependencies of Personal Vehicle Sales on the Financial Support of their Sales}, year = {2014} }
TY - JOUR ID - 27922 AU - Kampf, Rudolf - Vochozka, Marek - Lejsková, Pavla - Cmirál, Tomáš PY - 2014 TI - Dependencies of Personal Vehicle Sales on the Financial Support of their Sales PB - Kaunas University of Technology CY - Kaunas (Lithuania) KW - sales support KW - communication mix KW - regression analysis KW - dependence N2 - The article describes the dependence of the sales of BMW vehicles in the Czech Republic on the financial support of those sales. The current state of sales support of selected BMW models in the Czech Republic is described as is the level of dependence of those sales on the scale of support which is analyzed using regression models. In addition, the future development of sales of selected BMW vehicles is given. The article was written as the partial outcome of research carried out in 2012. ER -
KAMPF, Rudolf, Marek VOCHOZKA, Pavla LEJSKOVÁ a Tomáš CMIRÁL. Dependencies of Personal Vehicle Sales on the Financial Support of their Sales. In \textit{ITELMS´ 2014}. 1. vyd. Kaunas (Lithuania): Kaunas University of Technology, 2014, s.~141-150. ISSN~2345-0088.
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