@book{27010,
   author = {Chunawalla, S. A},
   address = {New Delhi: Himalaya Publishing House},
   location = {New Delhi: Himalaya Publishing House},
   isbn = {978-81-8488-163-9},
   title = {Advertising, Sales and Promotion Management},
   year = {2008}
}

TY  - BOOK
ID  - 27010
AU  - Chunawalla, S. A
PY  - 2008
TI  - Advertising, Sales and Promotion Management
CY  - New Delhi: Himalaya Publishing House
SN  - 9788184881639
ER  - 

CHUNAWALLA, S. A. \textit{Advertising, Sales and Promotion Management}. New Delhi: Himalaya Publishing House, 2008, 528 s. ISBN~978-81-8488-163-9.