KOTLER, Philip and Gary ARMSTRONG. Principles of marketing. 15th global ed. Harlow: Pearson. 716 pp. ISBN 978-0-273-78699-3. 2014.
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Basic information
Original name Principles of marketing
Authors KOTLER, Philip and Gary ARMSTRONG.
Edition 15th global ed. Harlow: Pearson, 716 pp. 2014.
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-0-273-78699-3
Changed by Changed by: Ing. Ivana Čertická, učo 7889. Changed: 23/3/2015 15:18.
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