B 2014

Principles of marketing

KOTLER, Philip and Gary ARMSTRONG

Basic information

Original name

Principles of marketing

Authors

KOTLER, Philip and Gary ARMSTRONG

Edition

15th global ed. Harlow: Pearson, 716 pp. 2014

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-0-273-78699-3
Changed: 23/3/2015 15:18, Ing. Ivana Čertická
Displayed: 9/1/2026 03:04