B
2014
Principles of marketing
KOTLER, Philip and Gary ARMSTRONG
Basic information
Original name
Principles of marketing
Authors
KOTLER, Philip and Gary ARMSTRONG
Edition
15 th global ed. Harlow: Pearson, 716 pp. 2014
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
Institute of Technology and Business in České Budějovice
Displayed: 10/10/2025 20:03