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@book{26704, author = {Kotler, Philip and Armstrong, Gary}, address = {Harlow: Pearson}, edition = {15 th global ed.}, location = {Harlow: Pearson}, isbn = {978-0-273-78699-3}, title = {Principles of marketing}, year = {2014} }
TY - BOOK ID - 26704 AU - Kotler, Philip - Armstrong, Gary PY - 2014 TI - Principles of marketing CY - Harlow: Pearson SN - 9780273786993 ER -
KOTLER, Philip and Gary ARMSTRONG. \textit{Principles of marketing}. 15 th global ed. Harlow: Pearson, 2014, 716 pp. ISBN~978-0-273-78699-3.
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