Principles of marketing

Skip to top bar Skip to header Skip to content Skip to footer

Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2014

Principles of marketing

KOTLER, Philip and Gary ARMSTRONG

Basic information

Original name

Principles of marketing

Authors

KOTLER, Philip and Gary ARMSTRONG

Edition

15 th global ed. Harlow: Pearson, 716 pp. 2014

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-0-273-78699-3

Změněno: 27/2/2015 10:35, Ing. Ivana Čertická

KOTLER, Philip and Gary ARMSTRONG. Principles of marketing. 15 th global ed. Harlow: Pearson, 2014, 716 pp. ISBN 978-0-273-78699-3.

@book{26704,
   author = {Kotler, Philip and Armstrong, Gary},
   address = {Harlow: Pearson},
   edition = {15 th global ed.},
   location = {Harlow: Pearson},
   isbn = {978-0-273-78699-3},
   title = {Principles of marketing},
   year = {2014}
}

TY  - BOOK
ID  - 26704
AU  - Kotler, Philip - Armstrong, Gary
PY  - 2014
TI  - Principles of marketing
CY  - Harlow: Pearson
SN  - 9780273786993
ER  -

KOTLER, Philip and Gary ARMSTRONG. \textit{Principles of marketing}. 15 th global ed. Harlow: Pearson, 2014, 716 pp. ISBN~978-0-273-78699-3.