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A company is a living unit which should act to survive. The survival must not be kept in the influence of random elements. Every single process should be managed systematically to minimalize the risk of bankruptcy. The fruitfulness of the process managing is mostly determined by setting its primary objective. The objective is the source of consequent planning, leading and controlling of partial activities which influence the final strategy. The article considers the determination of the top objective of the company based on the method of the pyramidal system of indices INFA. The INFA indicator cannot be managed as a complex unit and this is the reason the objective of this article is the setting up partial indicators to minimize the risk of bankruptcy. During the process of determination of those supporting indicators their priority will be set up to company is able to solve conflict situations when the partial goals are contradictory. The company evaluates the results of partial objectives and indicators compared with the market and the best companies in the surroundings. The evaluation will be provided by bechmarking of a company applied on partial objectives.