B
2008
Marketing management
KOTLER, Philip and Kevin Lane KELLER
Basic information
Original name
Marketing management
Authors
KOTLER, Philip and Kevin Lane KELLER
Edition
Thirteenth ed. Upper Saddle River, 662 pp. 2008
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
Institute of Technology and Business in České Budějovice
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