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@book{25047, author = {Kotler, Philip and Keller, Kevin Lane}, address = {Upper Saddle River}, edition = {Thirteenth ed}, location = {Upper Saddle River}, isbn = {978-0-13-600998-6}, publisher = {Prentice Hall}, title = {Marketing management}, year = {2008} }
TY - BOOK ID - 25047 AU - Kotler, Philip - Keller, Kevin Lane PY - 2008 TI - Marketing management PB - Prentice Hall CY - Upper Saddle River SN - 9780136009986 ER -
KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing management}. Thirteenth ed. Upper Saddle River: Prentice Hall, 2008, 662 pp. ISBN~978-0-13-600998-6.
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