Detailed Information on Publication Record
2013
Marketing management
KOTLER, Philip and Levin Lane KELLERBasic information
Original name
Marketing management
Name in Czech
Marketing management
Authors
KOTLER, Philip and Levin Lane KELLER
Edition
14. vyd. Praha, 814 pp. 2013
Publisher
Grada Publishing, a.s.
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
Institute of Technology and Business in České Budějovice
ISBN
978-80-247-4150-5
Changed: 6/10/2014 08:57, Ing. Ivana Čertická