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@article{24602, author = {Kmecová, Iveta and Zeman, Robert}, article_location = {Žilina}, article_number = {1}, keywords = {(quality) value; marketing; business; price of a product; quality of a service}, language = {eng}, issn = {1338-9777}, journal = {Management: Science and Education}, title = {Survey analysis of factors making up the customer Value}, volume = {roč. 3}, year = {2014} }
TY - JOUR ID - 24602 AU - Kmecová, Iveta - Zeman, Robert PY - 2014 TI - Survey analysis of factors making up the customer Value JF - Management: Science and Education VL - roč. 3 IS - 1 SP - 42-45 EP - 42-45 PB - University of Zilina SN - 13389777 KW - (quality) value KW - marketing KW - business KW - price of a product KW - quality of a service N2 - In this paper we present partial results obtained from the survey that was aimed on identification of the factors constituting the value that is perceived by customers. We clarify the concepts of marketing, relationship marketing, value, that has crucial content importance in the context of relationship marketing. In the end of the article we point out, where are the strengths and weaknesses of the selected commercial enterprise in the provision of value and we define recommendations. ER -
KMECOVÁ, Iveta a Robert ZEMAN. Survey analysis of factors making up the customer Value. \textit{Management: Science and Education}. Žilina: University of Zilina, 2014, roč. 3, č.~1, s.~42-45. ISSN~1338-9777.
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