KMECOVÁ, Iveta, Robert ZEMAN, Daniel KUČERKA and Monika KUČERKOVÁ. Quality value analysis from customers' point of view. Science&Military. Liptovský Mikuláš: Armen Forces Academy of General Milan Rastislav Štefánik, 2014, roč. 9, No 1, p. 54-57. ISSN 1336-8885. |
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@article{24601, author = {Kmecová, Iveta and Zeman, Robert and Kučerka, Daniel and Kučerková, Monika}, article_location = {Liptovský Mikuláš}, article_number = {1}, keywords = {Marketing; (quality) value; customer; business; price of a product; quality of a service}, language = {eng}, issn = {1336-8885}, journal = {Science&Military}, title = {Quality value analysis from customers' point of view}, volume = {roč. 9}, year = {2014} }
TY - JOUR ID - 24601 AU - Kmecová, Iveta - Zeman, Robert - Kučerka, Daniel - Kučerková, Monika PY - 2014 TI - Quality value analysis from customers' point of view JF - Science&Military VL - roč. 9 IS - 1 SP - 54-57 EP - 54-57 PB - Armen Forces Academy of General Milan Rastislav Štefánik SN - 13368885 KW - Marketing KW - (quality) value KW - customer KW - business KW - price of a product KW - quality of a service N2 - In our contribution we highlight the importance of marketing and its great influence on running a business successfully. We present some results of the research focused on judging the process of providing quality value in business field. ER -
KMECOVÁ, Iveta, Robert ZEMAN, Daniel KUČERKA and Monika KUČERKOVÁ. Quality value analysis from customers' point of view. \textit{Science\&{}Military}. Liptovský Mikuláš: Armen Forces Academy of General Milan Rastislav Štefánik, 2014, roč. 9, No~1, p.~54-57. ISSN~1336-8885.
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