The basic note of presents is the limited purchasing power. Her rights on the goods and services quality increase. Competition is strong and sharped in view of strengthening sales and economic crisis, that pothers not only Czech Republic but all Europe too. Business men make forever the question : "How boldly activate demand?" Conventional manners don’t be sufficient already and market segments are supplied with goods from all over the world. Modern strategy has to flow from current and first-rate advices. Relevant advices are first such numbers, that will be for book-keepers and logistics workers available. In marketing jettisoning from statistical methods (for example time lines analysis), because those methods don’t bring by todayś turbulent conditions necessary effect. Frameworks following the enterprise in light of statistic, or bookkeeping don’t available for todays marketing conditions.