J 2012

The impact of visitor segments on the perception of the quality of the product of accommodation establishments

ŠVEC, Roman, Kamil PÍCHA, Vivian Lee WHITE, Josef NAVRÁTIL, Hana DOLEŽALOVÁ et. al.

Basic information

Original name

The impact of visitor segments on the perception of the quality of the product of accommodation establishments

Name in Czech

Vliv segmentu návštěvníků na vnímání kvality ubytovacích zařízení

Authors

ŠVEC, Roman (203 Czech Republic, guarantor), Kamil PÍCHA (203 Czech Republic), Vivian Lee WHITE (380 Italy, belonging to the institution), Josef NAVRÁTIL (203 Czech Republic) and Hana DOLEŽALOVÁ (203 Czech Republic)

Edition

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunesis, Brno, Mendel University in Brno, 2012, 1211-8516

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50600 5.6 Political science

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/75081431:_____/12:00000356

Organization unit

Institute of Technology and Business in České Budějovice

Keywords (in Czech)

Vnímání kvality; turistika; ubytování; stravování; služby

Keywords in English

Quality perception; tourism; accommodation; catering; service
Změněno: 8/4/2014 11:06, Mgr. Václav Karas

Abstract

V originále

The aim of the paper is to evaluate diff erences in the quality perception among particular segments of demand. Data for analysis were collected by means of the questionnaire survey among clients of accommodation establishments. The research in accommodation establishments succeeded to identify four factors of the perception of quality of services provided in those establishments, when only accommodation and catering services were taken into consideration. Age appeared to be an important criterion for the evaluation the of the quality of off ered services as the diff erences in the quality perception among particular age groups were proved for three of four identifi ed factors of the quality perception. The factors are as follows: "environment of the accommodation establishment", "hygiene in accommodation establishment", "service in the catering part of the establishment” and "quality of the meals". The duration of stay as well as the gender of the respondents infl uences the quality of perception only in the perception of the "quality of meal" factor. Compared to the duration of stay, the repetition of the stay is a considerably important factor in causing the variability of the answers on the rate of the quality perception. The purpose of travel was also proven to be a criterion aff ecting the rate of the quality perception of the fi rst three factors, whereas the impact of the criterion "client’s travel companionship" was proven in case of the fi rst and third factor.