ŠVEC, Roman, Kamil PÍCHA, Vivian Lee WHITE, Josef NAVRÁTIL and Hana DOLEŽALOVÁ. The impact of visitor segments on the perception of the quality of the product of accommodation establishments. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunesis. Brno: Mendel University in Brno, 2012, roč. 60, No 7, p. 399-408. ISSN 1211-8516. |
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@article{22541, author = {Švec, Roman and Pícha, Kamil and White, Vivian Lee and Navrátil, Josef and Doležalová, Hana}, article_location = {Brno}, article_number = {7}, keywords = {Quality perception; tourism; accommodation; catering; service}, language = {eng}, issn = {1211-8516}, journal = {Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunesis}, title = {The impact of visitor segments on the perception of the quality of the product of accommodation establishments}, volume = {roč. 60}, year = {2012} }
TY - JOUR ID - 22541 AU - Švec, Roman - Pícha, Kamil - White, Vivian Lee - Navrátil, Josef - Doležalová, Hana PY - 2012 TI - The impact of visitor segments on the perception of the quality of the product of accommodation establishments JF - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunesis VL - roč. 60 IS - 7 SP - 399-408 EP - 399-408 PB - Mendel University in Brno SN - 12118516 KW - Quality perception KW - tourism KW - accommodation KW - catering KW - service N2 - The aim of the paper is to evaluate diff erences in the quality perception among particular segments of demand. Data for analysis were collected by means of the questionnaire survey among clients of accommodation establishments. The research in accommodation establishments succeeded to identify four factors of the perception of quality of services provided in those establishments, when only accommodation and catering services were taken into consideration. Age appeared to be an important criterion for the evaluation the of the quality of off ered services as the diff erences in the quality perception among particular age groups were proved for three of four identifi ed factors of the quality perception. The factors are as follows: "environment of the accommodation establishment", "hygiene in accommodation establishment", "service in the catering part of the establishment” and "quality of the meals". The duration of stay as well as the gender of the respondents infl uences the quality of perception only in the perception of the "quality of meal" factor. Compared to the duration of stay, the repetition of the stay is a considerably important factor in causing the variability of the answers on the rate of the quality perception. The purpose of travel was also proven to be a criterion aff ecting the rate of the quality perception of the fi rst three factors, whereas the impact of the criterion "client’s travel companionship" was proven in case of the fi rst and third factor. ER -
ŠVEC, Roman, Kamil PÍCHA, Vivian Lee WHITE, Josef NAVRÁTIL and Hana DOLEŽALOVÁ. The impact of visitor segments on the perception of the quality of the product of accommodation establishments. \textit{Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunesis}. Brno: Mendel University in Brno, 2012, roč. 60, No~7, p.~399-408. ISSN~1211-8516.
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