D 2013

Theoretical aspect of univerzity marketing

SLABÁ, Marie

Basic information

Original name

Theoretical aspect of univerzity marketing

Name in Czech

Teoretické aspekty marketingu vysokých škol

Authors

SLABÁ, Marie

Edition

1. vyd. Zlín, Drive your knowledge be a scientist, 9th International Bata Conference : sborník příspěvků, p. nestránkováno, 7 pp. 2013

Publisher

Univerzita Tomáše Bati ve Zlíně

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

storage medium (CD, DVD, flash disk)

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-80-7454-248-0

Keywords (in Czech)

Marketing; univerzita marketingový mix; nástroje marketingového mixu

Keywords in English

Marketing; university; marketing mix; marketing mix tools
Změněno: 29/7/2013 10:14, Mgr. Václav Karas

Abstract

V originále

The aim of this paper is to summarize theoretical aspects of university marketing and possibilities of marketing application in tertiary education. This article focuses on the detection of specifics and key differences of university marketing in comparison with marketing tools that are generally used in practice. On the bases of literature search basic definition of marketing mix tolls (that are accessible neither in the Czech nor in the foreign scientific literature) were determined. At the final part author analysis results of marketing research concerning university marketing mix.