D 2012

Websites as an effective tool of marketing communication of universities

SLABÁ, Marie

Basic information

Original name

Websites as an effective tool of marketing communication of universities

Name in Czech

Webové stránky jako efektivní nástroj marketingové komunikace

Authors

SLABÁ, Marie

Edition

1. vyd. Znojmo, Nové trendy 2012 : sborník příspěvků, p. 233-242, 10 pp. 2012

Publisher

Soukromá vysoká škola ekonomická Znojmo s.r.o.

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

storage medium (CD, DVD, flash disk)

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-80-87314-29-6

Keywords (in Czech)

marketingová komunikace; vysoké školy; webové stránky; internet

Keywords in English

Marketing communication; universities; websites; internet
Změněno: 19/11/2014 08:32, Ing. Ivana Čertická

Abstract

V originále

Universitie’ marketing is one of the new marketing applications. By reason of communist regime we can speak about first signs of marketing in the Czech Republic we speak about marketing of universities not until 1990. The key target segment of universities is the age group between 18 and 25 years and therefore the primary communication channel for universities is the Internet. The aim of this article is to summary of results of two author’s researches of universities’ websites form the user point of view. First author’s research was carried out in 2008 and the second one with the passage of four years. Researches focused on the presentation of the universities by the mean of the universities’ websites.