Detailed Information on Publication Record
2004
Marketing
KOTLER, Philip and Gary ARMSTRONGBasic information
Original name
Marketing
Authors
KOTLER, Philip and Gary ARMSTRONG
Edition
Praha, Expert, 855 s. Expert, 2004
Publisher
Grada
Other information
ISBN
80-247-0513-3
Keywords (in Czech)
marketing; marketing
Změněno: 2/11/2012 13:01, Ing. Jiří Vlk