2012
Podniková ekonomika
VOCHOZKA, Marek; Hana EZROVÁ; Tomáš KAFKA; Petr MULAČ; Věra MULAČOVÁ et. al.Basic information
Original name
Podniková ekonomika
Name (in English)
Business Economics
Authors
VOCHOZKA, Marek (203 Czech Republic, guarantor, belonging to the institution); Hana EZROVÁ (203 Czech Republic, belonging to the institution); Tomáš KAFKA (203 Czech Republic, belonging to the institution); Petr MULAČ (203 Czech Republic, belonging to the institution); Věra MULAČOVÁ (203 Czech Republic, belonging to the institution); Ludmila OPEKAROVÁ (203 Czech Republic, belonging to the institution); Petra PÁRTLOVÁ (203 Czech Republic); Jiří TUČEK (203 Czech Republic, belonging to the institution) and Jan VÁCHAL (203 Czech Republic, belonging to the institution)
Edition
1. vyd. Praha, 570 pp. Finanční řízení, 2012
Publisher
Grada Publishing
Other information
Language
Czech
Type of outcome
Textbook
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
RIV identification code
RIV/75081431:_____/12:00000319
Organization unit
Institute of Technology and Business in České Budějovice
ISBN
978-80-247-4372-1
Keywords (in Czech)
Controlling; facility management; podnik; marketing; náklady
Keywords in English
Controlling; facility management; company; enterprise; marketing; costs
Changed: 7/4/2014 09:54, Věra Kostková
In the original language
Podniková ekonomika je jak vědou teoretickou, tak i praktickou, a oba tyto póly se v knize velice vhodně vyvažují. Podnik je zde prezentován ve všech svých rozmanitých formách, jsou zde popsány a klasifikovány všechny jevy v podniku se vyskytující a procesy v něm probíhající. Zvlášť oceňuji citlivé, ale vysoce erudované propojení teoretických poznatků a východisek s reálně probíhajícími aktivitami v podnikové sféře. V řadě kapitol jsou naznačena východiska a doporučení pro praktické využití s cílem zvýšení účinnosti a hospodárnosti veškerých podnikových aktivit.
In English
Business Economics is a theoretical science as well as practical, and both poles in the book are very appropriately balanced. Company is presented here in all their various forms, there are described and classified all the phenomena occurring in the enterprise and processes occurring in it. Especially the sensitive, but highly sophisticated linking of theoretical knowledge bases with real ongoing activities in the business sector are much appreciated. In many chapters there are solutions and recommendations for practical use in order to increase the effectiveness and efficiency of all business activities outlined.